OpenAI, which is in partnership with Microsoft, has launched a search AI-powered engine for a few users and publishers to provide valuable feedback on it.

Generative AI company OpenAI released a prototype of a new search engine, SearchGPT, on July 26, 2024. This new competitor to Google Search is powered by artificial intelligence and natural language processing. SearchGPT delivers more accurate and relevant search results by understanding the context and intent behind a user’s search query. This new AI-powered search engine offers improved search accuracy, enhances the user experience, and provides a more natural search interface.

SearchGPT is available as a web-based search engine and integrates with Microsoft’s Bing search engine.

“We’re testing SearchGPT, a prototype of new search features designed to combine the strength of our AI models with information from the web to give you fast and timely answers with clear and relevant sources. We’re launching to a small group of users and publishers to get feedback. While this prototype is temporary, we plan to integrate the best of these features directly into ChatGPT in the future.” 

OpenAI statement

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It is consider a top rival to Google in the search engine market. This AI-powered search tool aims to provide a more user-friendly and fast search experience to its users. Here are some of its key features:

• Conversational search: SearchGPT allows its users to search in a conversional way, using natural language to ask questions or provide context.
• AI-Powered Results: It uses artificial intelligence algorithms to provide more accurate and relevant search results by considering user interest and context.It provides a better user experience by offering quick and easy access to information. The AI model behind SearchGPT continuously learns and improves from user interactions, refining its search algorithms over time.
• Integration with ChatGPT: SearchGPT is integrated with ChatGPT, allowing users to ask follow-up questions on a variety of topics.

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“AI search is going to become one of the key ways that people navigate the internet, and it’s crucial, in these early days, that the technology is built in a way that values, respects, and protects journalism and publishers. We look forward to partnering with OpenAI in the process, and creating a new way for readers to discover The Atlantic.”

The Atlantic chief executive Nicholas Thompson said in the OpenAI blog post.

The market share of Google’s parent company, Alphabet, fell after OpenAI released the SearchGPT prototype, closing down 2.5% at the end of the day. Moreover, this platform also creates concerns among publishers because it summarizes content in a way that may prevent users from visiting and spending time on particular sites. Additionally, ChatGPT is trying to alleviate this fear by stating that search responses will include links to sources and publishers’ websites.

No doubt, AI technology is progressing rapidly. The Google search engine has dominated the market for many decades. Now, with the release of SearchGPT, the landscape is poised to change significantly. This new AI-powered search engine presents a direct threat to Google and other competitors. In response, Google is also advancing its AI capabilities, signaling a future where both companies vie for dominance in the tech industry using artificial intelligence.

The positive aspect of this healthy competition is that it will drive innovation. This thing ensuring that every new competitor entering the market focuses on providing user-friendly interfaces and fast responses. This competitive environment ultimately benefits consumers, as companies strive to improve their offerings continually.